With Christmas behind us, e-commerce marketers need to be ready to get the most out of the holiday of love this 2016. It’s time to celebrate all kinds of love, family, and friends as mobile shopping explodes this year. American consumers are expected to spend $20 Billion in Valentine’s-related purchases with an average per capita of $142. With the most romantic day of the year frequently being celebrated on Facebook and tons of active users talking about love on this channel, it’s a must for e-marketers to execute a plan to pierce all their hearts with Cupid’s arrow.
Check out some great tips in the infographic below regarding timing on lead-gen campaigns, when to remarket on Facebook and Instagram, as well as some ideas about ad copy and promotions: